Fashion
412KAria Lume
Luxury, editorial, runway
Virtual talent management
Digital models with taste, reach, and a point of view.
GenMade is a full-service virtual agency. We design the talent, operate the content desk, and package brand-safe campaigns for fashion, beauty, fitness, food, finance, and culture.
32
managed personas
4.1M
combined audience
180+
campaigns shipped
Spring casting boardGM/26
Aria LumeLuxury fashion persona
Yuki SatoCulinary creator
Nova ReyesFitness lead
Active desk
See servicesConcept, production, publishing, moderation, and partner reporting under one agency system.
Agency model
Built like a talent house, operated like a media company.
01
Talent architecture
Positioning, appearance systems, voice guides, lore, and platform behavior for each persona.
02
Production desk
Daily stills, short-form video concepts, captions, schedules, moderation, and creator QA.
03
Partnership office
Briefing, brand safety, deal packaging, campaign execution, and post-campaign reporting.
Selected talent
Roster-ready faces for serious campaigns.
Finance
287KMarco Vex
Fintech, markets, wealth
Cooking
536KYuki Sato
Food brands, cookware, travel
Beauty
612KLéa Marchand
Skincare, makeup, fragrance
Campaign workflow
A cleaner path from brief to post.
Brief
Audience, product, risk boundaries, usage rights, and platform priorities.
Casting
Select existing talent or build a new persona with a dedicated style bible.
Production
Create assets, captions, approval rounds, publishing windows, and variants.
Reporting
Deliver performance notes, content library, learnings, and next campaign options.
Partner office
Need a face for the next category you want to own?
Send the campaign brief or the audience you want to reach. We will recommend a roster match or outline a bespoke persona build.